Toyota: The Brand is evolving, For Good?
In Image: The new TOYOTA SUPRA 丅oyota is one brand which has earned a very different image for itself. You think of Toyota & you think of Durable, Reliable & Low Maintenance Vehicles. It has developed a Loyal Fan base for itself. Examples of several lac (hassle free😃) kilometres driven Toyotas can be seen everywhere. The Brand was positioned in such a way that it appealed to only "The Practical" (Pocket Friendly, Head over Heart Decision people) Buyers. Over the years, with vehicles like Camry, Corolla, Land Cruiser (A Legend for different Reason) & Fortuner in its line up even the hard Toyota fan boys have complained of the overall design being too simple & interiors being too basic. In Image: TOYOTA LAND CRUISER PRADO Their Cars lacked the Creature Comforts, Bold Design & Driving Dynamics of other German & American Brands. Hence, the Automaker was losing out on a big lucrative market of young automotive enthusiasts (Heart over